NYC Dads Group / March Madness Viewing Party at Public House (photo by Garrett Ewald) March Madness is one of […]
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Living in My Own Cheerios Bubble
Cheerios recently caused controversy with a commercial that featured an African American dad, Caucasian mom and an adorable little girl.
New York Times: Brands and Marketers Embracing and Engaging With Dad Influencers
Open up your Sunday edition of The New York Times Business section and you might be surprised to find the […]
Are Consumer Product Companies Marketing to Dads?
Phil Lempert, consumer behaviorist and Super Market Guru, talks about marketing to dads, shopping behaviors between the sexes, and the weather’s effect on food pricing, as well as advice for cooking as a family and getting kids to try more foods.
Getting Comfortable in Your Own Skin
Editor’s Note: Dove Men+Care is an NYC Dads Group sponsor. As always, the views expressed here are authentically our own. […]
RIP: Doofus Dad in Ads, TV Shows, and Movies
Portraying a father as an inept “doofus dad” is neither appealing to parents or consumers, say two in-depth industry articles.