shopping Archives - City Dads Group https://citydadsgroup.com/tag/shopping/ Navigating Fatherhood Together Mon, 15 May 2023 19:43:14 +0000 en-US hourly 1 https://wordpress.org/?v=6.7.1 https://i0.wp.com/citydadsgroup.com/wp-content/uploads/2020/10/CityDads_Favicon.jpg?fit=32%2C32&ssl=1 shopping Archives - City Dads Group https://citydadsgroup.com/tag/shopping/ 32 32 105029198 Shopping at Costco with Kids: We’re Gonna Need a Bigger Cart https://citydadsgroup.com/shopping-at-costco-with-kids/?utm_source=rss&utm_medium=rss&utm_campaign=shopping-at-costco-with-kids https://citydadsgroup.com/shopping-at-costco-with-kids/#respond Mon, 22 Feb 2021 12:00:58 +0000 https://citydadsgroup.com/?p=787144
shopping with kids at costco cart warehouse aisle

Without proper planning, shopping at Costco with kids in tow can bring a parent to his or her knees. Costco and other big-box retailers can be your friend with quality items in bulk at good prices, but without proper information, it can also be your checking account’s worst enemy.

Hopefully, these six things I’ve learned over the years of committing many mistakes will be of some help.

A shopping list for Costco is a must

When I go with my kids to a regular grocery store, they sometimes will talk me into getting them a treat, like a box of Pop Tarts. On these occasions, the kids are happy: they get a junk food breakfast the next day, I get well-behaved children for the rest of the shopping trip. Total cost: $3 or so. Well worth it, in my book. But shopping at Costco with kids — oh, boy. Can those things can add up quickly. If your children talk you into Pop Tarts here, not only are you out about $45, you’re also stuck with 192 Pop Tarts. And, if your kids are like mine, they won’t eat half of the flavors. My fear is that on some Costco run, in a moment of weakness, my kids will talk me into purchasing something random like a king-size waterbed.

Know the samples schedule

It is important to know the tasting samples usually aren’t set up until the store has been open for an hour. Use this knowledge to your advantage. If you want to make a “quick” Costco run with the little ones, go right when they open. If you want to feed your kids lunch with no mess, no fuss and no cost, go right at 11 a.m. before the other moochers get there.

Reward your kids at the end …

Speaking of food, if you are planning to bribe your kids with treats to eat for good behavior, make sure you offer them the stuff for sale in the food court area after you check out. It is unbelievably cheap. The other day I told my kids I would buy them pizza for lunch if they behaved. Three slices of pizza (each slice larger than the plate it came on) cost me a grand total of $6. Better and cheaper than 192 Pop Tarts.

… or the beginning

The food court will sell you a smoothie or cup of ice cream and divide it up into however many kids you have, so for my family, our three kids each get their own cup of ice cream to eat as we walk around the store, for $1.50. Total.

Get a cart every time

Even if you’re just making a quick trip in for, say, a bottle of vitamins, get a cart. There’s a decent chance that in addition to your vitamins, you’ll impulse buy a $500 stand-up paddleboard or some other strange item you didn’t know you needed until that very moment.

Know which day of the week is best

Avoid shopping at Costco with kids on weekends. The place is an absolute zoo. This includes Fridays as well. Don’t go on Thursdays either because that’s the day everyone trying to beat the weekend crowd goes. Mondays are just as bad because that’s when shoppers are buying groceries for the week. Come to think of it, Tuesdays and Wednesdays are both pretty busy days as well. The truth is, I’ve yet to find a day of the week where Costco isn’t a complete madhouse.

Hopefully, these tips help make your next time shopping Costco with kids at least moderately bearable. Now I’m off to go fill up my king-size waterbed.

A version of this first appeared on Indy’s Child. Shopping at Costco with kids photo: © Voy_ager / Adobe Stock

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Post-it Notes from Wife Left to Hubby’s Imaginative Interpretation https://citydadsgroup.com/post-it-notes-wife-to-husband/?utm_source=rss&utm_medium=rss&utm_campaign=post-it-notes-wife-to-husband https://citydadsgroup.com/post-it-notes-wife-to-husband/#respond Wed, 02 Dec 2020 12:00:02 +0000 https://citydadsgroup.com/?p=787027
post-it notes on nyc subway wall

As an at-home-dad for more than a decade, I pride myself on the ability to read and understand ancient languages. I am the Rosetta Stone of baby talk. Toddler got a problem but has the vocabulary lower than the dog? I’m your guy. A teenager that has invented a new system of language based on memes and TikTok? I can write the dictionary and teach it at the next convention.

But the Post-it Notes my wife leaves around the house? Well, not all codes were meant to be broken.

The Post-it Notes are based on a language I can only assume take its inspiration from fairy dust and abstract art. I run across these colorful cryptic message many times throughout the day. Sometimes I can make progress, such as “Surely, that is a word that starts with an X!” Then I realize that it’s not an X, but a sign invented for deaf musical geniuses … and how can I not understand that?

Post-it Notes example list

Let’s take the above Post-it Note as a typical example. I found out many years later that this was meant to be a grocery list and not a communication from a new alien civilization asking me for help. Using my highly developed reading and writing skills, I determined that the first word on the note is “juice.” We are off to a good start.

The second word, now that is a P followed by butterfly wings. I consulted my Egyptian Hieroglyphics urban dictionary. I concluded that I was supposed to let the pee fly at the grocery store. Then I realized that if I squinted, it’s could be a B. Which would be PB, shorthand for “peanut butter and jelly,” two separate items that aren’t one product. I deduced that my wife wanted a sandwich and then she would pee in an airplane. This is going smoothly, no?

After I got the P and B, she wants “banditos.” An interesting request as I would have to travel all the way back to 1865 Mexico, but I could probably do that. I’ll get the alien civilization to help.

After that, “lunch meet” is up, which again, a bit weird. But I love meeting lunch, so I’ll do that after the banditos. We’ll catch up on the kids and family.

So far, I find that this is going well and much easier than one would expect given my wife’s inability to write on Post-it Notes in any way that a normal person could understand. Once she left me a note to “Make sure you flap the flog” which is not the sexual reference/kink talk I was expecting. Instead, it meant fix the toilet. She’s also terrible at sexting.

After lunch meet is where I get stuck. We need “dimes by Sunday.” Clear as day, that is what the Post-it Note says. I don’t know what is going on during Sunday, but apparently, this is very important to get at the grocery store.

Or — hold-up — what if I’m reading it wrong?

It might say “Dinos on Sunday.”  That’s a bit of an emergency because I’m not planning on making enough tacos Sunday night to feed a group of prehistoric creatures.  Maybe that’s why we need the dimes? That makes sense.

Then the list tells me to get the “Ranch at the Coffee,” but I think that is a harmless typo. What she means is to go to the ranch and get coffee. Like, the cowboy kind that’s served as dark as night and with a little trail dust on the rim. Everyone takes it differently and whatever she needs to make it through the day, I’m here for her. And I’ll be sure to pick up the “reamer” that is next on her list. I can only assume this is cowboy lingo for sugar.

I’m pretty sure that the next item on this Shakespearean manuscript is “mouse traps,” but I’m making the allowance that it could also be “moose traps.” You can never be too careful with moose as they eat all your cheese, the greedy bastards.

I’m having a problem with the next two. It’s either “Twit Fly stuff” or “Twit Fly Traps Stuff.? Writing in straight lines is sometimes a challenge for her.  And I’m not sure what a “Swahes” is either. Using my brain powers again I can make two conclusions.

Option 1: Twits are a type of space pirate flying around our galaxy, and we need to trap them before they swish their hips in an inappropriate manner. I believe Elvis was a Twit Pirate when he was starting out.

Option 2: I have a hell of an infestation in my house with the mouse, the moose, the twits, and the fruit flies, and if I’m not careful, they too will soon read my wife’s Post-it Notes and then wonder why they get yelled at when they return from the store with only Flying Pee and Dimes.

Photo: © OliverFoerstner / Adobe Stock.

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Pregaming with the Yankees, Peapod by Stop & Shop https://citydadsgroup.com/pregaming-yankees-peapod-stop-shop/?utm_source=rss&utm_medium=rss&utm_campaign=pregaming-yankees-peapod-stop-shop https://citydadsgroup.com/pregaming-yankees-peapod-stop-shop/#respond Thu, 27 Jun 2019 19:15:48 +0000 https://citydadsgroup.com/nyc/?p=33020

Disclosure: NYC Dads Group has been compensated by Peapod by Stop & Shop for this post. All opinions are genuine. Read all the way to the bottom for a special sweepstakes offer from Peapod and the New York Yankees.

Have you ever missed a great moment at a sporting event because you were in line waiting for food? This happened to me last month during a charity softball game at Yankee Stadium.

My kids were captivated by the game and asked me to get them some dinner from the concession stand. They were having such a great time that I couldn’t say no. I ended up waiting nearly an hour for food at the one open stand and missed a few innings of the game. I should’ve fed them at home before we left.

yankees and peapod

I vowed to be smarter in the future. Going forward, we would “pregame” our dinner at home.

Saving time and energy

peapod 1st order

We were fortunate to partner with Peapod by Stop & Shop because they have proved to be my pregame solution. I wanted a service that would allow us to enjoy our precious time as much as possible and since they delivered, we were excited to try it out.

The online buying process was swift and easy. Our kids chose some fun items along with the necessities we needed the most to fill our virtual cart. An impressive feature of Peapod is that we could suggest an item or even a completed dish and its Express Shop option would suggest everything needed to complete the order.

Basics like ketchup, napkins and plastic cups for barbecues are the grocery items we tend to forget, but not anymore. The buying process was extremely simple as was the delivery. They offer an option of getting real-time updates directly to your mobile phone via text and because it involved technology, I had to use that feature.

We selected a next-day delivery time that worked for our family. We received a few text messages with the progress of the delivery, keeping us updated until all of our groceries were fully delivered.

Pregaming saves money

pregaming at the yankee game

We call my kids “beasts” because they have voracious appetites. When we go to the ballpark that constant eating creates a huge hole in my wallet. The worst part is that my children don’t believe in sharing. They all need their own trays of food or all hell breaks loose.

Anybody that goes to a major league sporting event knows that some of the food is awesome … and all of it is expensive. When you have a family of five, you can easily spend more than hundred dollars in food at the game.

That’s the real advantage of pregaming. Since we order our own food, our kids can pick different things without us having to break the bank. Instead of paying $12 for one hot dog, we can buy a pack of eight for $4 and feed the whole family. That same $100 you spend at the game can feed your family and a bunch of friends before the game.

By pregaming and using a service like Peapod by Stop & Shop you can you can instead use that money on that cool limited edition Yankee jersey you always wanted.

Being fully present

fully there

Pregaming allows you to fully enjoy the game without risking the chance of missing out on something like I did.

That day I wasted an hour standing on a line for food (that didn’t taste as good as our own, by the way) could have been used way more efficiently. We were there for a charity game so I wish we could have spoken with my kids more about paying it forward. Instead my son had to fill me on the game.

Even though he was excited about it, I really let my chance to drill down on doing good for others. I also missed out on supporting a few of my favorite celebrities as they swung the bat for a good cause.

I missed the chance to be fully present at the game and it still bothers me today. This won’t ever happen again, from here on out I will be pregaming with the family for almost any sporting event we decide to go to.

Peapod by Stop & Shop made pregaming easy with its great features, ease of use and saved us a ton of time allowing us to enjoy the full experience of a game with no distractions.

Now if only I could get my kids to pay the bill! Need that feature ASAP!

Peapod by Stop & Shop and the New York Yankees are a winning combination. Additionally, we have two ways for you to win too!

  1. The NYC Dads Group is giving away a pair of New York Yankees tickets to one lucky dad. Full details are posted on our NYC Dads Group Instagram page so head over there ASAP to enter.
  2. Win the Ultimate New York Yankees Fan Sweepstakes (Full Rules HERE): Each time a New York customer places an order with Peapod from now until June 30th they will automatically be entered to win the Ultimate Fan Sweepstakes. A randomly selected winner will receive a VIP experience at Yankee Stadium: four (4) Legends Suite tickets for a to be determined home game, a pregame on-field experience, a pre-game dining experience with a former New York Yankees player, and four $100 gift cards to the Yankee Stadium Team Stores.
  3. Lastly, we want you to try Peapod by Stop & Shop to see how simple it makes your grocery shopping experience. Use PROMO CODE: NYY50 to save $50 ($25 off each of your first TWO orders). Minimum purchase required. See peapod.com for details.
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You Can Put Dad in the Suburbs, But You Can’t Make Him Fit in https://citydadsgroup.com/family-suburbs/?utm_source=rss&utm_medium=rss&utm_campaign=family-suburbs https://citydadsgroup.com/family-suburbs/#respond Thu, 10 Aug 2017 13:13:14 +0000 https://citydadsgroup.com/nyc/?p=23383
suburbs backyards
(Photo: Blake Wheeler | Unsplash)

Ten years ago this summer, we moved to the suburbs. We left the city for the typical reasons. My wife and I decided we needed more space. We thought the boys should have a backyard. And we had no intention of drinking past 10.

In many ways, we’ve adapted very nicely to the suburbs. The boys play in the backyard. My wife loves planting and killing flowers. I’m happy to have a driveway.

Yes, despite my casual complaints and periodic yearnings for the city, I think moving to the suburbs has worked out for my family and me. I’d even say we’ve adapted nicely. We appreciate the hum of crickets, bunnies running around freely, and the thrill of the UPS delivery.

However, there are some ways in which my family – well, me in particular – has not adjusted to the suburbs. So on that, here are six reasons why I still don’t belong in the suburbs.

1. I don’t own a grill

Not an in-ground, electric, or even a hibachi. You ever walk around the suburbs around 5 p.m. on a weekend in the summer? I guarantee you smell someone grilling faster than can say “white picket fence.” However, you won’t be sniffing or rubbing your eyes from the smoke by my house. No barbecue here and no interest. Shoot, we don’t even have a deck to put it on.

2. I’m uncomfortable buying in bulk

Advertisements such as “48 rolls of toilet paper for $14.99” send people scurrying. Customers bring multiple shopping carts and are disappointed when they see the limit is three packages. Seriously, why the hell does anybody need that much freakin’ toilet paper? You know, just because you have the storage space doesn’t mean you have to fill it. Nah, I’ll stick to the 4 pack. Or maybe go crazy and buy the 8-pack.

3. Our house doesn’t have an addition

Nor do we plan on adding one.  Yes, thankfully, we have equity in our house. Yes, I know rates are still low, traditionally speaking. Sure, I wouldn’t mind a bigger house, but instead of competing against the neighbors to see who has the biggest house, I’m simply going to live in mine.

4. We don’t own a minivan or an SUV

We have a Honda Accord. That’s it (I know one car – roughing it). While picking up the boys at camp or attending a school event, it’s hard not to look around, notice, and then wonder, “Does size matter?” Does everyone really need a huge car to schlep around their 2.1 kids? There’s only one time a year I want a bigger car and that’s when we drive toward our rented vacation home for one week. The boys are squished and even have had to carry suitcases on their laps. I feel bad then about the size of the car. But it passes and therefore, I’ll pass on the minivan.

5. I don’t go to the mall

It’s not a rule or anything but I have no interest in going to a mall. We have a huge mall near us – hey, we live in Jersey – with many top stores. One could buy everything they need – clothes, furniture, electronics, kitchenware, linens. And then there are the three wings – under one massive roof. Nah. Not for me. In fact, if the movie theater wasn’t in the mall, I don’t think I’d ever go there. Well, one day, 30 years from now, maybe my wife and I will walk around the mall as a form of exercise. For now, the mall holds no interest for me.

6. I mow my own lawn – standing up

While I do hate mowing my medium-sized lawn, I can’t imagine how doing so while sitting down on a tractor would make it more pleasant. Now, if they put a television on the tractor, I might reconsider.  Sorry, Mr. Gardener – I could use the exercise and soon the boys will take over.

So, does this make my family and I outsiders? Hmm, maybe we could drive to a destination a couple of blocks away and turn our noses up when someone suggests we actually walk. Walk? Nah, who walks? We’re suburbanites.

A version of this first appeared on Me, Myself and My Kids.

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We Once Had Friends. Now We Have FroYo https://citydadsgroup.com/we-once-had-friends-now-we-have-froyo/?utm_source=rss&utm_medium=rss&utm_campaign=we-once-had-friends-now-we-have-froyo https://citydadsgroup.com/we-once-had-friends-now-we-have-froyo/#respond Thu, 26 Jun 2014 13:00:00 +0000 http://citydadsgroup.com/nyc/2014/06/26/we-once-had-friends-now-we-have-froyo/
 froyo frozen yogurt

Some genius has created a tumblr site to document every New York City store that has been replaced by a frozen yogurt place. Delis and restaurants, bars and bodegas, bookstores and clothing stores, spas and pet shops – all have froyo shops where they once stood.

And I’m in the same boat.

I used to have friends. Now I have froyo shops in every direction.

Over the past few years, three of the families in our neighborhood, the ones to which we were closest, have left the city. These were the people we could count on for a last-minute meet up in the park or playground or for an indoor play date in the winter. Mothers were pregnant together. Our children were born close in time. Our children grew up together and attended preschool together. In short, these people were family and were the ones who made life here in this dense metropolis less lonely.

Is this sort of loss part of what it means to be a die-hard, “never ever leaving the city” type of New Yorker? Is the hole left by the loss of good people really replaced by more frozen yogurt — sorry, froyo –options?

One family we lost was our next-door neighbors in our old building. We shared sugar, salt, milk, bread and eggs. We offered to pick up grocery items for each other. We took care of each other’s cats. We watched each other’s children. Our baby monitors worked in each other’s apartments and so we watched Netflix together after children fell asleep. Sometimes we just watched our little ones run back and forth in our hallway.

One family is old friends, friends my wife and I have had since college. We were at each other’s weddings. We went out for dinner to announce pregnancies and life plans and careers and joys and struggles. We celebrated Jewish holidays together and were honored guests at brises and britot bat alike. Our children grew together from infancy. It was a comfort to know they were within blocks of us even as we sometimes each scurried about the city doing our own things.

One family were new friends who we were connected to through a local mom’s group. They, too, have become like family and perhaps this is in great part to the fact that my 4-year-old daughter and their four-year-old son attended preschool together and bicker like an old married couple (they have known each other since they were four and ten months old, respectively).

Each of these families, for their own unique reasons, chose to move from the city (one of them only temporarily, I hope). For the most part, this is not a new tale. It is understandable to want to avoid the crushing rents in the city and to opt for ownership of a much larger space for the same money. This is true even if I would never choose this for myself. And, as I’ve recently discovered, it is also rational to avoid the public school system which needs a tremendous amount of work.

As my childhood friend from Brooklyn – Harry Siegel at the Daily News – reminds us, “the nature of the city is such that someone is always elbowing out someone else, and eventually getting elbowed themselves.” But, for those of us that remain to watch others get elbowed out or who chose to remove themselves before any elbowing occurs, it can be painful. I agree with Siegel that it is far more valuable to “invest our lives where we live” rather than opting out of “our shared civic life — our common schools, streets and politics.” But, I also understand that each family must chart its own course.

We recently moved and we rarely walk by our old building with my daughters. We have felt a certain amount of trepidation about whether seeing the old place would cause them discomfort or confusion. Similarly, when we walk by the buildings where these families once lived, it is not unlike the sadness that overcomes New Yorkers when they see a restaurant or bookstore that was once a staple of the neighborhood gone forever. At least with friends, I can tell my children that they are only a train or car ride away.

“Who used to live there?” my daughter might ask as we pass one of these buildings. “Our friends” I will answer. “Now, do you want chocolate or vanilla froyo?”

Photo: © very_ulissa /  Adobe Stock.

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Dad Survives Shopping Trip to Buy Buy Baby Megastore! https://citydadsgroup.com/i-once-was-blind-but-now-i-see-a-veteran-dads-visit-to-buy-buy-baby/?utm_source=rss&utm_medium=rss&utm_campaign=i-once-was-blind-but-now-i-see-a-veteran-dads-visit-to-buy-buy-baby https://citydadsgroup.com/i-once-was-blind-but-now-i-see-a-veteran-dads-visit-to-buy-buy-baby/#respond Wed, 20 Mar 2013 12:00:00 +0000 http://citydadsgroup.com/nyc/2013/03/20/i-once-was-blind-but-now-i-see-a-veteran-dads-visit-to-buy-buy-baby/
buy buy baby registry diaper shopping

We took a road trip last weekend and, at 14 months, my youngest is pretty obviously outgrown her baby car seat. It was time to upgrade to the toddler car throne, and it had to happen quickly. Which meant I was going to brave Buy Buy Baby on the weekend.

Now that both girls are walking, we’ve had a lot of success with “man-to-man defense” parenting. So I grabbed the oldest, Red, to join me on my quest while my wife hung back with the baby. I already knew exactly what I wanted — this year’s version of Red’s Britax Advocate — and where it was located in the store. I thought I could get through the place with surgical precision — in and out in 20 minutes.

As I’ve said before, the Buy Buy Baby is essentially Thunderdome on the weekend, especially the one in Chelsea. When we got there, the first floor was loaded with expecting parents mindlessly zapping registry items, accompanied by a B3 rep in a blue shirt. I was on a mission, but the banter between the Blueshirts and their doe-eyed marks was inescapable. Did you ever overhear a conversation that was so insipid, weird, or just completely wrong that you can’t not listen to it? And then you worry you’ve just gotten more stupid having heard it? It was like that. Some of the gems:

  • “If you even think you’re gonna breastfeed, you should pick up two pumps. You don’t want to lug these back and forth.” This was over by the Medela pumps that retail for $240.
  • “This is great, ’cause it just stores IN the microwave!” a rep said about one of those big racks that you put in the microwave to sterilize bottle parts. Yeah, hope you don’t need to use your microwave to, y’know, heat up food… while you’re figuring out your newborn. And would it have killed the Blueshirt to ask if these people had a dishwasher? Those usually have ‘sterilize’ settings.
  • “I would just get one of each and see which one works out. You can always bring the rest back.” This was was said in front of a wall of pacifiers that had at least 100 options. Conservatively.

I pressed on, avoided eye contact throughout the entire first level, and got down into the bowels of Buy Buy Baby without incident. This is where the big stuff is, and on the weekends feels like a trade show/bazaar/kumite. I walked past the strollers just as a demo of some Bugaboo models was breaking up. The Blueshirt giving the demo said, with a level of seriousness that should be reserved for TSA agents and funeral home directors, “I can’t recommend an UppaBaby. They’re just so heavy. In the city, you’ll really wish you had gone for a Bugaboo.”

One couple in the audience hung back from the pack as they moved on to the next demo. Nodding toward Red at my hip, the guy asked me, “You’ve done this before. What do you think about the UppaBaby stroller?”

I told him about how much I liked the UppaBaby Vista, and the weight thing didn’t seem to me like a huge deal. After all, you’re not running a marathon with it over your head, right? They seemed relieved. It felt like that part in the Shawshank Redemption, where the Tim Robbins character goes to Morgan Freeman with, “I understand you’re a man who knows how to get things …”

Closer to the car seats, I made eye contact with a soon-to-be brother-in-arms, a first-time expecting dad. This poor guy was wearing an Ergo Carrier on the back, a Baby Bjorn on the front with a demo doll in it, and a look of utter despair. Most of the clips were mismatched and nothing was adjusted for size. You could’ve easily mistaken him for an overwhelmed news correspondent in some war-torn country. I offered, “I’ve tried all those at one point or another. What do you need it for?” Like most guys, he wanted a carrier that could go front or back. Wearing a kid any heavier than 20 pounds on the front is murder on your back, so I’ve been really happy with the Ergo. The dude’s wife came back just as I was pointing out that you can pretty easily take apart and machine wash an Ergo, to get puke/poop/hardened applesauce out of it. I think things like the cleanup factor are easy to overlook for new parents, so was happy to offer that little glimpse into actual parenthood.

Once I got over to car seats, Britax had their own brand rep in-store that was kind enough to grab a cart for me, and I was at the register from there. I didn’t really need any help with my purchase decision, but I’ve found these brand-specific folks extremely helpful before. I wonder why more companies don’t make a regular practice of it. They’re not on commission and have a really thorough understanding of their specific product lines.

The whole thing took about 30 minutes in-store, and it was nice to be able to throw a few new parents some friendly advice. I would urge veteran parents to offer to come along for that first Buy Buy Baby visit with their expecting friends. I know my wife and I could’ve really used it our first time there.

About the author

Rich Gallagher is an NYC-based PR guy with experience in sports, video games, tech and beverage alcohol brands. A version of this first appeared on his blog, We’re Gonna Need More Bathrooms.

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Are Consumer Product Companies Marketing to Dads? https://citydadsgroup.com/are-consumer-product-companies-marketing-to-dads/?utm_source=rss&utm_medium=rss&utm_campaign=are-consumer-product-companies-marketing-to-dads https://citydadsgroup.com/are-consumer-product-companies-marketing-to-dads/#comments Thu, 07 Feb 2013 23:31:00 +0000 http://citydadsgroup.com/nyc/2013/02/07/are-consumer-product-companies-marketing-to-dads/
Editor’s Note: One of the great things about our second trip to Dad 2.0 is the fact that we could share opportunities to meet and interview interesting people with other members of the NYC Dads Group that attended the conference. Here, Jason Greene shares his interview with Phil Lempert, consumer behaviorist and Super Market Guru. Read on to learn about Phil’s assessment and predictions for marketing to dads, shopping behaviors between the sexes, and the weather’s effect on food pricing, as well as advice for cooking as a family and getting kids to try more foods.

You can click on the above link to find out more about him or you can follow him on Twitter: @PhilLempert
Jason Greene: Over the past 10 years, what have you observed about the changing role of dads in the kitchen?Phil Lempert: I think if you go back 10 years, dad was typically brought out in the summer for barbecue and that was it. And even if dad wanted to help out in the kitchen, it was an awkward situation. I think today that has changed enormously. You take a look now: about 40% of all meals prepared at home are done by dad. About 50% of the food shopping is done by dad.

JG: Even though I do the majority of the food shopping in my house, I’m surprised that men are doing 50% of the shopping. 
PL: The world has changed dramatically. More people are working at home. More people have both mom and dad working to earn a living. So with all that, the dynamic has changed and food companies and supermarkets have really catered to understanding what dad needs when it comes to recipes, what dad wants when it comes to different food products and are really thinking in terms of the much more holistic approach to the family versus than just the mom.

JG: Is there a different style of shopping between men and women?
PL: Major shopping differences. It goes back to Men are from Mars, Women are from Venus. On one hand, you have the female household member who puts together the shopping list and tells the man “don’t come back with anything else.” But I think technology has eased that. There are a lot of apps now. An example is one where everyone in the family from their iPhone or their Droid can put together a shopping list. Whether it’s the mom or the dad that goes shopping, it’s a combined list. I think a major difference is that men are still hunters and gatherers. They go into a store and get this, this, or this and they want to get out. . . . Men are more snackers; in fact, I just brought a group of shoppers, men and women, to a Shop-Right in Long Island. They spent some time in the snack aisle. In fact, there were 3 men on the panel that live on David sunflower seeds for protein. One was a UPS driver and another cable company and they needed a fix. If you go back 15 years, those guys were probably eating Snickers bars. Now they’re really looking for something that can give them protein in a snack form, but a bit healthier. So I think all those attributes combined are what makes a very different shopping and eating experience for the whole family.

JG: Since men do 50% of the shopping now, have you seen a big jump in marketing towards men in commercials in the past? In the past, we had beer, lawn care, and car commercials and that was it.
PL: I don’t know if it’s about advertising as much as because the world has changed. It is not just running TV ads, but in store where registered dieticians are running store tours designed for men where there are products that are highlighting the benefits for men. A great example is Hunt’s crushed tomatoes that talks about the benefits of lycopene to ward off prostate cancer. I think it’s a combination when it comes to marketing to men that substance is key. Health attributes are very important and different than that for mom or for kids. And also taste. And when you put those all together, it is a whole different aspect for marketing. A lot of it is being done online and some of it is being done on radio. Some of it is being done on TV. I think that when you look at advertising in general, that’s the direction it has gone.

JG: Is there a healthier way for families to swap in different foods?
PL: There’s no question science and medicine suggest that whole grains are better for us. So we should be trying to consume as many whole grains as possible and what we got to do is read the label carefully. Sometimes it might say whole grain on the front, but it’s a combination of white bleached flour and whole wheat flour. So read the ingredients carefully so you know what you’re getting. Look for that whole-grain stamp that’s on the package. I am not in favor of hiding vegetables in foods for kids. That is totally wrong and the reason is we want our kids to enjoy fruits and vegetables. And when you think about it, vegetables and fruits are among the most colorful, which kids love; and flavorful and sweet; naturally sweet. So again, if you get your kids in charge of the produce every week. Get them to understand. I’ve heard a million times that kids don’t like green. I know a lot of kids that do like green. It depends on how you present it to them. And what we’ve got to do, and this sounds silly, but what we got to do is market vegetables to our own kids. And we got to present them in a way that we are creating a TV commercial or an add. I know it seems like a lot of work, but we’ve got to think through our kids’ eyes. We know that kids like smaller portions and finger foods. So cut up things and make them more exciting.

JG: Do you have advice on how to get kids to be more adventurous with their food?
PL: First, set a good example. If you’re a picky eater, guess what, your kids are going to be picky eaters. If you go to a restaurant and say, “oh can I have this this way or does this have this in it?” Kids are going to learn and you’re modeling behavior that they’re going to follow through. If you’re adventurous in what you eat out or what you eat at home, that you cook at home, that you celebrate food as nourishing and exciting, the kids will follow suit.

JG: What are your suggestions for getting the family more involved in cooking?
PL: Take your kids grocery shopping with you. That’s very important so they can understand food and value at the same time. My two recommendations are:

1. Put your kids in charge of produce, so that every week each kid has to pick a different produce item. Talk to the produce manager about it and have the child prepare it for the family. And when they prepare it, talk about it. The produce department has about 500 items in it and typically we buy about 8. We buy the standard-age stuff. So if you have your kids involved in buying the produce, it’s going to be more exciting for them and they’re going to eat more fruits and vegetables.

2. Put them in charge of the coupons. Give them your shopping list and let them go through the Sunday paper, magazines, online coupon sites; sites like ReadySetEat.com and let them collect coupons and give them a percentage of the savings as their allowance. What you are doing is teaching them about value. How to use coupons. How to save. And then also, let them pick one or two items every week on your shopping list for them to buy. A great example of that is kids love chicken nugget products. In the grocery store, you’ve got products like all-white meat boneless chicken from Banquet that comes in a big bag that you can bake off and it’s healthier for them. They’re going to like it, and they take ownership. They’re thinking about profit.

JG: You brought up couponing. Prices are going to continue to go up. What is a good way to find bargains in regard to grocery shopping? 
PL: To your point, if we look at USDA numbers, prices of beef and poultry are going to go up at least 5%. We are going to see major increases across the board. And it has to do with weather. People are going to have to understand the weather conditions and food because they don’t remember that all food comes from the ground. That’s why we see these increases. Because of drought, because of hurricanes and everything else. It is very important to always have your shopping list. Do your coupons. But also think about alternatives. One of the things that I’m seeing a lot of is because we understand finally how important protein is in our diet. And meat and poultry are going up, so people are eating fish, which is less expensive and even eggs. Eggs have really moved past breakfast, and people are having them for lunch or even dinner . . . You could have a great omelet for dinner where you put in a little meat and a lot of vegetables and some cheese and the entire family loves it. For those that are concerned about their cholesterol level, you’ve got products like egg beaters that are out there that are even more convenient because they come in that refrigerated carton and it’s made from eggs. You’re not giving up anything but the cholesterol and so it’s easier for people and it’s a lot less expensive.

JG: How much longer can we expect weather conditions to drive up the cost of our groceries?
PL: If you look at the USDA predictions over the next 20 years, we’re going to see this continue. Their estimate is at least another 9 years. I would say that we’re going to see it the rest of our lives. If you take a look at global climate conditions, things have changed dramatically. The price of coffee went up 2 years ago dramatically. People were up in arms. The reason was that in Columbia, it was raining straight for like a year and a half. It’s that simple. Until we build enough hot houses, or enough weather protected environments on a big scale to feed our population, we’re always going to have these impacts. If you look at tomatoes, in California so many acres are under hot houses, we’re not seeing those price fluctuations in tomatoes. That’s because they can control the environment. That’s still a good 10 to 20 years off and hundreds of billions of dollars to build.

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